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The transformation and upgrading of engineering machinery market downturn contains opportunities

2014-10-20
So far since 2011 May, Chinese engineering machinery market downlink has been more than three years, the engineering machinery industry suffering from overcapacity, accounts receivable, too much stimulation reduces downstream countries infrastructure, construction machinery market retains the effect is high, the market continued to run low, recovery seems elusive.
In the face of sluggish market situation, many industry analysts believe that, in current engineering machinery industry faced with the difficulty of concentrated outbreak years industry of its own problems and the macro economic situation change radically bring, does not indicate the development prospects of the industry is not good, but the industry high speed development to the steady development in the process of the adjustment period, a period of labor pains. At the same time, this period is also the preferred production capacity, promote the development of the industry of the period, but also the inevitable elimination.
In the new market situation, many engineering machinery enterprises have started with the move, although the market situation is grim, but the real exit the industry enterprises are not many, most enterprises began to readjust the structure of production capacity, reduced, after more than three years "structure, transfer mode", through technological innovation, to resolve the surplus, industrial agglomeration, internationalization strategy, significant progress has been made in the transformation and upgrading.
Blind expansion of production capacity excess
After 4 trillion investment several years back in 2008, a large number of projects launched, stimulate China Construction machinery market growth spurt at the time of the market environment, users, dealers lined up to manufacturers purchase, once the enterprise production line stretched. In order to seize the market, enterprises in the early to take "the extensive management mode of growth in Happy Valley enclosure" is the expansion of production capacity, is one of the important causes of excess capacity.
Since the engineering machinery has not bottomed after back on track, and then meets the tightening of bank loans, in such circumstances, engineering machinery manufacturers in order to complete the sales performance, usually take a lower down payment or even zero Shoufu way to attract users, more manufacturers distribution to agents, free of charge to the agent business, crazy manufacturing sales to the end, but instead to solve the enterprise dilemma, but caused engineering machinery production overcapacity, the use fee of builders and mine default lease owners refusal engineering machinery, resulting in large quantities of bad debts. In addition, since the domestic and international economic slowdown, shrinking demand and production capacity can not timely withdrawal is another cause of excess capacity.

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